2010-2014 Tourism Marketing Direction

As of this year 2010, the United States and Taiwan reentered the list as one of

Syamsul Lussa

the 15 focus of foreign tourists market for Indonesia, but the Philippines is no longer a market focus. So now the focus of 16 foreign tourists for Indonesia market consists of: Australia, Singapore, Malaysia, South Korea, India, Japan, China, UAE, Saudi Arabia, Russia, Germany, France, Netherlands, United Kingdom, the United States and Taiwan. Directorate General of Tourism Marketing for the 2010-2014 period would carry out marketing activities with three main bases, namely: (1) Increase the number of foreign tourists by 20% in stages within five years. (2) Promoting 10 tourism main destinations of Indonesia through the marketing channels and advertising creatively and effectively. (3) Conducting consolidation efforts on air transportation access internationally and within the country, especially to the Indonesian 10 tourist destinations.

In one exposure by the Director General of Tourism Marketing of Tourism Ministry, Sapta Nirwandar, reveals that his marketing strategies would include the idea of building a country image that will be implemented by the Central Government, for tourism destination image should be implemented by local governments, while the promotion of tourism products by the private sector or industry .

Marketing strategy will focus on applying a horizontal marketing, among other uses the on-line marketing. Implementing integrated marketing communication, which includes public relations activities through the dissemination of material strong with news value, apply co-marketing, and enhance the role of Vito, – Visit Indonesia Tourism Office. Vito is the offices designated to promote tourism in 10 international cities. In addition, cooperation with the Embassy.

The marketing of tourism products will focus on the thematic products, such as theme on tours to enjoy the spa, diving, golf and so on. Products outside the natural and cultural links, would include religious tourism, green tourism, MICE etc.

The direction and marketing strategies, to be implemented through the main points of marketing programs, would includie: (1) Facilitating consumer shows, direct selling abroad. (2) Familiarization trip for journalists, leaders and celebrities from abroad to Indonesia. (3) Scheme providing economic stimulus. (4) Publication on tourism destination. (5) To encourage tourism activities in the country, domestic tourism. (6) Increase the air accessibility (7) Improve the quality of services, including services at the airport, taxi fleet, Visa on Arrival, and so on.