2010 Tourism emit Passion

We should have no more doubts how tourism will provide opportunities for the community to Indonesia generally, tourism destination in the region in particular. At a minimum, the Ministry’s plans, if implemented it will provide employment 7.7 million people in 2010, to 9.2 million in 2014. Seven million foreign tourists (2010) to 8.5 million (2014). Foreign exchange earnings of U.S. $ 7 billion (2010) to U.S. $ 8.84 billion (2014). The amount of revenue from tourists spending Rp 136.2 trillion (2010) to Rp 213 trillion (2014). A total of 200 tourist villages will be built each supported by between Rupiah 100 and 150 million (2010) through the PNPM, and will cover villages of 350 (2014). Movement of domestic tourists will be 227 million trips (2010) to 284 million (2014). It was revealed in an outline of the strategic plan presented by the Ministry.

Outside the strategic plan, the business environment appears to be growing with support: airline business tends to rise in Indonesia, nationally and internationally; positive national economic growth is relatively high; current awareness and activities to improve the quality of human resources will also be widespread, with regard to service quality, security and safety at the front liners.

Assuming the general situation in Indonesia will run more stable and “cool” from the point of security, safety and comfort in 2010-2014, Indonesia tourism will increasingly show its “greatness” that will approach the scale of the potential accumulation of all ASEAN member countries when combined. The Ministry in 2010 will focus development and marketing of 10 major destinations. But Indonesia has 26 airports that could be gateways for foreign tourists.

The role of air accessibility for Indonesia is “crucial”. Encourages on tourism resources for Indonesia can be sourced in two starting points: either the principles of the trade follows the ship, or the ship follows the trade. When the demand of foreign tourists to Bali increases, operators will undoubtedly open the route. Or when airline operator opened a new route to Makassar or Lombok, for example, then the tourism industry must be pro-active use the capacity. So they will not be dominated by transporting workers, but instead come with flying in foreign tourists to visit.

Seat load factor when they are commercially adequate, certainly not make operator going to pull out.

Tourism stakeholders in Indonesia should passionately embrace the trend projection. Of course, particularly among the directly related, ranging from tourism agencies in the region, elements of the tourism industry: hotels, travel agents and tour operators to managers tourist attraction, and the local community.

In terms of domestic tourism, for example, a marketing consultant with the Ministry, MarkPlus campaigning for “horizontal marketing”: that people in the destinations area must play tourism marketing respectively focused on the consumer society in other areas as the target market.

At the macroeconomic level, the Indonesian tourism in year 2008 produced 4.81% of National Production; 4.49% of Gross Domestic Product; 6.81% of national employment; 4.64% of total national wages; 4.25% of total national taxes. (Source BPS, prepared by the Research and Development of the Ministry, 2009).

More Expectations

Although the target set by the Ministry at seven million foreign tourists in 2010, but seen from the tendency of expansion of the aviation fleet, route and frequency of the airlines, it seems the target will be most possibly exceeded. In the field seems to be happening of more synergy as additional capacity, the planned activities with the plan of the Ministry as well as  the industry, so the motion will drive growth in the number of foreign tourists that will get “extra strength”.

Indonesian airline business was “unique”. In the midst of the global airline business by IATA – International Air Transport Association, as a whole is projected to still be at loss of about 5 billion U.S. dollars, in Indonesia during the years 2009 and 2010 has been and will be undergoing improvements. Namely, the entry of a new fleet of aircraft as replacement, and with it, opening regional routes on  short-haul to medium haul. Although rumored that the financial aspects of Indonesian airline operators will continue to face business challenges that do not light.

Referred to the short distance flight that include cities in ASEAN and near Asia, medium range includes the Middle East. Plus more “flag carrier” Garuda Indonesia would begin to fly long haul back to Europe in mid-2010, constitutes the “spearhead” of move to strengthen its image and appeal of Indonesia. In addition there has been a re-start of the global airline KLM (which synergize with Air France) flew directly to Bali ( so, not limited to Jakarta only). Garuda Indonesia in the past ever operated to 14 cities in Europe.

Bali is like “sugar” seems to be back crowded by various “ant” of foreign operators. After all the more certain the plan to build another airport in the north of the island of gods. Now it remains to attract operators to fly to new airports, such as Makassar, Lombok. Meanwhile, the new airport has started in Padang of Sumatra, Minangkabau airport used by the LCC, Low Cost Carrier, as well as full service and scheduled airlines. It is unfortunate development that  new airport in Medan Kualanamu will experience a slowdown.

In the management of airports in Indonesia, there has been lately that “accelerated” efforts went on to improve the quality of service. Realization in  improvement of physical facilities and the hard ware at several airports have been conducted during the year 2009, and looks set to continue into the year 2010. This is an “extra strength” again for the marketing efforts in the field of tourism. In fact, there is real potential “to attract” flight operator, either by opening new routes, and increase capacity aircraft.
Remember, first impression sticks in mind! Visitors  who get bad service at the airport, affecting at least two circumstances. First, a bad experience when they arrive at the airport will overshadow the road for a tour to enjoy the destinations with negative thoughts. Second, there will be impact of “reluctance” to come  back, at least, a negative campaign through words of mouth when the tourists returned to their country.

So human resources development has been made now into one focused program. Director General of  Destination Development, has set a target of number of certification for as many as 10,000 tourism workers (2010) and 6000 (2014). A total of 1150 participants in the debriefing of culture and tourism sector, targeted to “be educated or trained” in 2010 so that its capacity increases, each year will run according to the amount specified later, and eventually as many as 1200 in the year 2014.
By quoting the amounts for the years 2010 and 2014 mentioned above, of course, means that every year there will be certain amounts that would be targeted at 2011, 2012, and 2013.

There will be various aspects of the activities that will support the effectiveness of strategy and marketing tactics to face competition of other countries.

The Ministry of Culture and Tourism, held a National Coordination Meeting in Jakarta on 14-15 Desember. The meeting was attended by leaders from the local Tourism Office throughout Indonesia, elements of the tourism industry and stakeholders.
Let us greet one another: Happy New Year 2010! ===