Destination Development Focus in 2010

Where will you take part?
The development of tourism destinations in Indonesia now will
determine how the movement of development and improvement of results can
achieved through the activation of the tourism industry. In Department of Culture and Tourism – Depbudpar, there are two Director Generals each is of Tourism Marketing and Tourism Destination Development who in national scale constitute a two-spearhead of Indonesian tourism. So they require cooperation and
support for the competition spread over by other international tourism destination and products that they waged for the sake of winning international tourists business. DG of Tourism Destinations Development, Firmansyah Rahim, recently
has described the outlines of activities that will go to implementation. They include Focus of 2010 activities, Program Development for Tourism Destinations, and Destination Strategy that will be applied.
Where and how you can take part?

Focus Activities in 2010 will consist of the followings:

1. Increased quality in tourism attraction through supporting the facilities and
infrastructure assistance and deconcentration.
2. Campaigning for the application of seven conscious elements called Sapta Pesona
at the national and regional level through media campaign.
3. PNPM to support the development of tourist villages.
4. To facilitate investment and tourism investment clinics.
5. Certification application support for labor and tourism business.
6. Development of SMEs in the field of tourism.
7. Formulation of travel pattern for students – Edu-tourism, and special interest tours.
8. Synergic coordination and cross-sector, to cover Public Works, Transportation,
Immigration, DKP, Forestry etc., for the development of tourism destinations
in the region.
9. Strengthening the management of tourism destinations through DMO model –
Destination Management Organization, – in some destinations tourism in the region.
10. Follow-up to the Law No. 10 about tourism.

Tourism Destinations Program

1. Development of tourism attraction, the attraction of cultural tourism,
natural attractions including marine; diving, cruise, small islands and
marine sports, and man-made facilities.
2. Investment and business development, this includes to enhance quality business and industrial areas of tourism, facilitation of tourism investment and strengthening of business or tourism industry network; including the development of travel patterns, corridors, circuit and accessibility of tourism destinations.
3. Development of standardization and quality of tourism services, with
HR competency standard formulation, and business tourism, including
accreditation and certification in tourism.
4. To increase capital support for the Tourism Village Development within the framework of poverty alleviation through tourism.
5. Community empowerment in tourism destination. This will enhance community participation through application of  Seven conscious charm and attractions as well as implementation of codes of ethics of tourism in the tourism destination.
6. Management and regulatory support to the capacity improvement efforts in destination management and destination development administration.
7. Coordinating the cross-sector and support the development of tourism
area. This includes improving the competitiveness of tourism, among others:
improvement of visa services, transportation (air, land and sea),
level of security and safety, and accommodation, including support
development of tourism facilities and infrastructure.

Tourism Destination Strategy

And this is the strategy to be applied to support the  activities mentioned above, namely:
Market attractiveness:
The development of tourism destinations based on preferences and behavior analysis (travel behavior) and the market psychographic (target market) and market pull for:
• Inbound Tourists
• Domestic Tourists
Pushing Products:
Tourism destination development approach will be based on potential, the characteristics and quality resources according to international standard.
Community Empowerment:
Tourism destination development approach by involving the role of active participation and enhance community capacity and providing local benefits and sustainability of resources in tourism activities.
Investment Encouragement:
Approach to development through increased investment in destinations both from
government and private sector for infrastructure projects and business in field of tourism.
Institution and Management:
Approach to tourism destination development through support the institutional management and integration by applying management and the synergistic regulation.

So. Back to the question: Where and how you can actively take part? ===