Issues related to destinations dev

Businesses need to huddle.

Director General of Tourism Destination Development, Firmansyah Rahim said three strategic issues facing the macro scale concerning the development of tourism destination, and another  four strategic issues in the micro scale. The issues were to be managed and resolved through the strategy and work program to begin in 2010. “The position of Indonesia’s competitiveness in the 2009 ranking was 81 of 133 countries,” said Director General of Tourism Destination Development in a meeting with Indonesian journalists.
The macro-issues consist of the followings:
1. Competition between destinations in the national level, which includes aspects of human resource excellence, product, etc.
2. Indonesian tourism competitiveness and this includes product management or attractions, infrastructure, human resources, marketing, regulations, etc.
3. Gap in tourism development in Indonesia, namely between the Western region and East region.

The Micro issues include:
1. Security, order and cleanliness of the environment.
2. Capacity of product and service quality.
3. Coordination and development management.
4. Aspects of regional autonomy in the field of tourism, where these aspects include: the position of the role of tourism in regional development; integrated planning and development; quality of human resources in tourism; local attraction in the field of tourism investment and commitment of all stakeholders in the region.
Associated with it, he revealed, among others, Indonesia ranked 81 from 133 countries around the world about the competitiveness of tourism, according to a survey by the World Economic Forum in 2009. Tourism competitiveness index was assessed from three points of regulatory frameworks, infrastructure and business, as well as human resources, culture, and nature.

Three indices were then divided into 14 sub-index.
Firmansyah said, somewhat ahead of Indonesia competitiveness  has been the price in the tourism industry. “But unfortunately we are ranked about 130 for sustainable environment,” he said.
Indonesia is considered as a whole less well than the regulatory framework starting from the rules and policies, environment, security and safety, and hygiene and health. However, about priorities for tourism, Indonesia managed to win 10 major positions.
Related to infrastructure and business, Indonesia occupies a position on 100 from 133 countries in terms of ICT infrastructure readiness.  ”Indonesia also rank in the top 50 in  air transport infrastructure, land transport infrastructure, tourism and transportation infrastructure,” he said.
As for human resources, natural resources, support tourism, and cultural resources, Indonesia’s position is in the bottom 50 of the 133 countries.
Firmansyah argues for Indonesia to improve the ranking would require better  coordination required among all the stakeholders including the active role of the community.
“There are three strategies for tourism destinations that can be developed,” he said. The first focus is to develop a national tourism destination based on the preferences and behavior analysis and market psychographic.  The second focus is to develop a tourism destination based on the potential, characteristics, and features natural resources. And the final focus is to develop a destination by involving the active participation of the community, and provide benefits and sustainability of natural resources in the local tourism activities.
His department was developing a “travel pattern” to encourage increased competitiveness of tourism through the mapping and ordering of resources, potential, diversification, and tourism product differentiation that can be valuable for  tour packages.
“This development includes the circuit, the pattern of travel, tour itinerary, corridors, Stage, path, route, safari, and the pattern of development of new tourist attraction,” said Firmansyah Rahim.

Bali, now, and tomorrow

Businesses that can skyrocket

Surprising indeed when quoted Culture and Tourism Minister Jero Wacik report by news agency  ”Antara” says: “Let’s see, in southern Bali hotels are full, traffic jams increasingly felt, increasing drink water demand and the Ngurah Rai airport, already overloaded to accommodate the Read more

Destination Development Focus in 2010

Where will you take part?
The development of tourism destinations in Indonesia now will
determine how the movement of development and improvement of results can
achieved through the activation of the tourism industry. In Department of Culture and Tourism – Depbudpar, there are two Director Generals each is of Tourism Marketing and Tourism Destination Development who in national scale constitute a two-spearhead of Indonesian tourism. So they require cooperation and
support for the competition spread over by other international tourism destination and products that they waged for the sake of winning international tourists business. DG of Tourism Destinations Development, Firmansyah Rahim, recently
has described the outlines of activities that will go to implementation. They include Focus of 2010 activities, Program Development for Tourism Destinations, and Destination Strategy that will be applied.
Where and how you can take part?

Focus Activities in 2010 will consist of the followings:

1. Increased quality in tourism attraction through supporting the facilities and
infrastructure assistance and deconcentration.
2. Campaigning for the application of seven conscious elements called Sapta Pesona
at the national and regional level through media campaign.
3. PNPM to support the development of tourist villages.
4. To facilitate investment and tourism investment clinics.
5. Certification application support for labor and tourism business.
6. Development of SMEs in the field of tourism.
7. Formulation of travel pattern for students – Edu-tourism, and special interest tours.
8. Synergic coordination and cross-sector, to cover Public Works, Transportation,
Immigration, DKP, Forestry etc., for the development of tourism destinations
in the region.
9. Strengthening the management of tourism destinations through DMO model –
Destination Management Organization, – in some destinations tourism in the region.
10. Follow-up to the Law No. 10 about tourism.

Tourism Destinations Program

1. Development of tourism attraction, the attraction of cultural tourism,
natural attractions including marine; diving, cruise, small islands and
marine sports, and man-made facilities.
2. Investment and business development, this includes to enhance quality business and industrial areas of tourism, facilitation of tourism investment and strengthening of business or tourism industry network; including the development of travel patterns, corridors, circuit and accessibility of tourism destinations.
3. Development of standardization and quality of tourism services, with
HR competency standard formulation, and business tourism, including
accreditation and certification in tourism.
4. To increase capital support for the Tourism Village Development within the framework of poverty alleviation through tourism.
5. Community empowerment in tourism destination. This will enhance community participation through application of  Seven conscious charm and attractions as well as implementation of codes of ethics of tourism in the tourism destination.
6. Management and regulatory support to the capacity improvement efforts in destination management and destination development administration.
7. Coordinating the cross-sector and support the development of tourism
area. This includes improving the competitiveness of tourism, among others:
improvement of visa services, transportation (air, land and sea),
level of security and safety, and accommodation, including support
development of tourism facilities and infrastructure.

Tourism Destination Strategy

And this is the strategy to be applied to support the  activities mentioned above, namely:
Market attractiveness:
The development of tourism destinations based on preferences and behavior analysis (travel behavior) and the market psychographic (target market) and market pull for:
• Inbound Tourists
• Domestic Tourists
Pushing Products:
Tourism destination development approach will be based on potential, the characteristics and quality resources according to international standard.
Community Empowerment:
Tourism destination development approach by involving the role of active participation and enhance community capacity and providing local benefits and sustainability of resources in tourism activities.
Investment Encouragement:
Approach to development through increased investment in destinations both from
government and private sector for infrastructure projects and business in field of tourism.
Institution and Management:
Approach to tourism destination development through support the institutional management and integration by applying management and the synergistic regulation.

So. Back to the question: Where and how you can actively take part? ===

When Julia Roberts in Bali

Since mid-October, and will end within these days, the process of shooting and directing the film “Eat Pray Love” (EPL) stared by Hollywood actress, Julia Roberts, in several locations in Bali, has been kept super tight. “Antara” News Agency reported, that Head of Public Relations of Bali Provincial Police, Commissioner Gde Sugianyar in Denpasar, admitted a series of tight security during the “shooting” scheduled to last in a month.

As an example during the “shooting” in the Village of Bentuyung, Ubud area, Gianyar District, it is impossible for anyone who does not have access to the location to witness the process.

“We have just got a duty to secure the location for the filming. Our officers are always on alert at the scene but could not to watch the movie making process, “he said.

Failure to be able to see, let alone take pictures of “shooting”, an AFP reporter also experienced, who can only be at the farthest distance beyond the isolated location.

Bentuyung village, in Ubud area, has a natural rice field and distinctive buildings of old Balinese architecture. The community also still doing local activities that are unique, as visitors would feel “returned” to the past of Bali.

In one area of rice fields where several local people houses located are then selected to be the main location for the film shooting.

Because security around the site was so tight, residents were given local temporary identity card complete with a special vest. Village residents should wear two ID attributes to pass around the shooting locations.

According to PR Gde Kabid Sugianyar, based on the schedule obtained, Julia Roberts and the entire movie-making support will be in Bali for a month.

They do the whole process of taking pictures in some locations elected in Bali, such as Banjar Terrace, Museum Antonio Blanco, and a photocopy shop in a market.

Film with major star Julia “Pretty Woman” Roberts, has a plot of the story of an American widow (Julia Roberts), who are in search for authenticity after experiencing the events that shook her. From a Western woman who has a modern way of thinking  , finally she sought spiritual authenticity in India.

From this it then becomes the main plot in the second word “EPL”, namely “Pray”. After exploring herself with spirituality, she later arrived in Bali, to find love, which is the third word of “EPL”, namely “Love”.

Indonesia’s Minister of Culture and Tourism Jero Wacik made a visit to shooting location. However, did not meet with the star, but only with producers and
a number of film crews.

Jero Wacik stated his thank that the producer has chosen Bali as a location for such a world-class film-making.

“Automatically it will be a good promotion for Indonesia and Bali, “he said.

Looking ahead, Jero Wacik also expresses his invitation for other producers who want to do shooting in Indonesia, not only in Bali. Beautiful sights much spread in many parts of this country. ===

To meet the cap in 2009 and 2010 open

Diplomacy for Aviation to generate markets and businesses

The visit of foreign tourists to Indonesia in January until September 2009 reached a cumulative 4,619,483 people or 1.07% growth compared to the same period in 2008 which was 4,570,492 people. Read more