Tourists as Immigration’s Customer

One of the leaders of the Immigration headquarters (in the photo, far left), revealed in a meeting, that his office’s each year have been capable only to add about 50 new immigration officers. That was for the whole of Indonesia. So shortages in services have occurred compared to the high growth of needed services. There are now 27 international airports in Indonesia, Read more

Eco and Agro Tourism to be more marketable

Chose the model of Jatinangor Bandung, or Tegal, or Nusa Dua Bali?

Eco-tourism and Agro-tourism should not be identical to the damaged

roads or trajectories cross-country race track and Read more

Tourism is now a Profit or Revenue Center

Ministry of Culture and Tourism (Depbudpar) is now included in the Coordinating Minister for Economic Coordination and no longer in the group coordination of the Coordinating Minister for People’s Welfare. Another meaning, like in a corporation or a large company, Tourism Activity considered a profit center or revenue center, and no longer a cost center. Departments for Welfare can be said a “cost expenditure” without expect provide direct economic income, but its function is to serve and improve the “welfare” of society. Agency – institution of Economic Affairs, in addition to spend “operational costs”, resulted in directly output at the same time “revenue” for the state and society.

“The entry of Tourism Ministry under Economy Coordinating Minister will make the role of tourism economy increasingly clear, the contribution expected to the national economy would be greater, “said Culture and Tourism Minister Jero Wacik after attended the celebration ceremony for the re-election as Minister in the United Indonesia Cabinet II (2009-2014) in the Hall Building Sapta Pesona Jakarta, Thursday (22/10).

Minister Jero Wacik gives sort of exercise , when the funds for tourism promotion
increased, foreign exchange earning from tourists visit will be even greater. “If our budget is Rp 5 trillion, contribution of tourism in 2013 could reach Rp 250 trillion, ”
he said.

Contribution would be derived from foreign tourists visit  U.S. $ 10 billion or around Rp 100 trillion and expenditures of domestic tourists (wisnus) of Rp 150 trillion.

Culture and Tourism Ministry in the first United Indonesia Cabinet (2004-2009) has been under coordination of Coordinating Minister for People’s Welfare.

Acquisition of foreign exchange for 2008 tourism year amounted to U.S. $ 7.3 billion from 6.4 million foreign tourists visit. In next year 2010 target visits of foreign tourists increased to 7 million people, while in the proposed Budget for 2010 will allocate Rp 1.3 trillion.

Meanwhile, UN-WTO has just issued a report containing “Road Map to Recovery” and one of its core claim that “Travel & tourism can play an essential role in the post-crisis recovery by providing jobs, infrastructure, stimulating trade and aiding development and should thus be a key consideration at future global economic summit.

“Today world leaders are working together in ways that would have been unimaginable at any time in the past, to coordinate and collaborate on their economies, their climate response and their development agenda. ”

It says that the current crisis offers opportunities for the tourism sector to step up investment in human resources, in better market knowledge and in technology and innovation, as well to rethink the existing growth models and embrace the principles of sustainable development. ===

New Minister and targets for tourism

Today Monday, 19/10/2009′ve certainly Minister of Culture and Tourism Jero Wacik be sworn in again as Minister at the same institution at the Second United Indonesia Cabinet. Previously reported, regardless of who will become the new minister, immediate working procedures of the new Cabinet, is, as soon as President and Vice President-elect sworn in, the new arrangement Cabinet announced soon, and inaugurated. The Minister immediately after it will submit a five-year work program as a filler for
medium-term work programs for their respective fields. And immediately
after that also, each would give Strategic Plan, which contains the program for years of work per year.

Regarding tourism, Marketing Director General of Tourism, Sapta Nirwandar, in a Round Table Discussion on Tuesday last week 13/9/2009

describes the macro strategy to take to the year 2010,   namely:

Forecast on tourist arrival:

Year        Moderate         Pessimistic     Optimist

2010         6.421.665        6,759,647      7,097,630

2011         6.627.275        6,976,079      7,324,883

2012         6.832.884        7,192,510      7,552,135

2013         7.038.494         7,408,941     7,779,388

2014          7.244.103        7,625,372     8,006,641

Citing Euromonitor, September 2009, forecast on the number of
outbound tourists from the focus countries of Indonesia market looks as follows:

Country          2009                      2010             2011

Singapore    14,550,400    14,984,600     15,582,300

Malaysia        4,805,400      5,107,800       5,509,700

Japan          15,532,200     14,724,100     14,830,300

Germany      81,339,200     82,315,300     83,550,000

Netherlands 18,342,500      18,565,300     18,720,600

UK               68,362,700      69,683,200       1,111,500

France         26,929,000      27,129,200      27,707,000

Russia          38,733,500      42,117,700      46,032,900

Korea           10,718,800      10,781,400      11,131,100

Australia         6,264,200       6,711,000      7,161,800

China            35,707,400     33,149,700     35,177,300

India               8,672,400       8,994,400      9,434,300

Arab               2,419,900        2,355,500      2,305,000

UAE                3,539,200        3,757,300      3,998,600

Egypt              5,365,900        5,383,900      5,535,600

USA               61,470,800      60,642,500     61,094,600

Vietnam          1,836,700        2,231,900       2,690,000

Philippines      1,641,000         1,805,700      1,994,900

The target for the number of foreign tourists visiting Indonesia
by the Department of Culture and Tourism, represented by two
alternatives:

Alternative I

Year      Moderate           Pessimistic         Optimistic

2010      6.400.000           6,700,000          7,000,000

2011      7.100.000           7,400,000          7,700,000

2012      7.900.000           8,200,000           8,500,000

2013      8.700.000           9,000,000           9,300,000

2014       9.700.000         10,000,000         10,300,000

Alternative II

Year         Moderate         Pessimistic           Optimistic

2010         6.400.000           6,700,000          7,000,000

2011          7.100.000          7,400,000          7,700,000

2012          8.400.000           8,700,000         9,000,000

2013          8.700.000           9,000,000         9,300,000

2014         11.400.000         11,700,000       12,000,000

Marketing Director General of Tourism, described macro strategy to
taken for the year 2010, namely:

1. Focus on the marketing horizon with more use ‘online’.
2. Utilize electronic transactions (e-transaction)
3. Integrated marketing communication: – Public relations news with value
tall; – Co-marketing; – Increasing the role of Vito – Visit Indonesia
Tourism Office, and the Embassy.
4. Facilitating consumer shows and direct selling.
5. Fam trip for journalists, leaders, and celebrities.
6. Focus marketing:
- Thematic Products: SPA, diving, golf – new products outside of nature and
culture: religious services and tourism, green tourism.
7. Incentive systems – stimulus.
8. Adding accessibility – flight.
9. Improving the quality of service – airport, taxis, toilets, Visa on
Arrival etc.

Information and data above appears to be processed
for operationalization, and can be expected to create a plan
employment and targets in 2010.

Challenges and Opportunities

Director General of Tourism Marketing made a list of challenges that will
encountered in the field of tourism, namely:

1. Products and services, about the readiness of destination, the packet
competitive tourism, Events of tourism, and increased quality
services.
2. In the case of air transport capacity, the amount of air seat capacity,
direct flight, coverage, and the role of the national flag carrier.
3. Facilitation in the field of travel, is about BVKS – Free Visa
for a short visit – until now only on 4 markets, increased
services at airports and harbors.
4. Regarding the image, the impact of terror acts, natural disasters in Indonesia
and ASEAN, plague the world – regional and national action
crime – the murder of tourists etc..
5. In the field of marketing, is about on-line and off-line,
Event marketing and distribution-channel, the quality of foreign language use, Korean, German, French, Arabic.
6. The quantity in the field of marketing that is still considered limited.

Instead as an opportunity, in the economic field is the economic crisis
world began to recover, the Indonesian economy to grow positively. In
political field, the successful implementation of the democratic general elections, the response from positive market include the travel warnings. Successful  Police deal in overcoming terrorists and community support for the activities of Police, also become factors that create tourism development opportunities.

Regarding the competitiveness, the availability of luxurious tourism products yet affordable, and superior product in some type ie nature tourism, cultural tourism and tourism in the men-made facilities.===

Bogor Botanical Garden, a candid story

Bogor Great Botanical Garden Requires Touch

Let us briefly look at Kebon Raya Bogor- the Great Botanical Garden. This Big name need support, even just a little, from the owner LIPI (Lembaga Ilmu Pengetahuan Indonesia – Indonesia Institute of Science) and the tourism stakeholders. Support to make something that can really represent the name worldwide, as well as its attractiveness as tourist spot.

Read more

Hotels in Padang seem to be Rebuilt Soon

Insurance premiums for the four hotels damaged by the earthquake in the City of Padang will be immediately reimbursed, it was said by Sofyan Wanandi, owner of PT Wahana Tata Insurance at a press Read more

We expect Foreign airlines to support

New paradigm with a sense of confidence to compete freely in
market seems strong sweep Garuda Indonesia management. One reflected the attitude that no longer expect the protective privilege. Read more

Anatomy of Tourist Business

This Blogspot is intended for the purpose of inspiring creative and
innovative, it is certainly far from being patronizing. Nor
such pretensions. We are aware the tourism business is like an open book.

We understand, there are three approaches in studying the tourism. Read more

Indonesia amidt the ASEAN countries

Indonesia, a destination amidt the ASEAN member countries :