Syamsul Lussa

the 15 focus of foreign tourists market for Indonesia, but the Philippines is no longer a market focus. So now the focus of 16 foreign tourists for Indonesia market consists of: Australia, Singapore, Malaysia, South Korea, India, Japan, China, UAE, Saudi Arabia, Russia, Germany, France, Netherlands, United Kingdom, the United States and Taiwan. Directorate General of Tourism Marketing for the 2010-2014 period would carry out marketing activities with three main bases, namely: (1) Increase the number of foreign tourists by 20% in stages within five years. (2) Promoting 10 tourism main destinations of Indonesia through the marketing channels and advertising creatively and effectively. (3) Conducting consolidation efforts on air transportation access internationally and within the country, especially to the Indonesian 10 tourist destinations.

In one exposure by the Director General of Tourism Marketing of Tourism Ministry, Sapta Nirwandar, reveals that his marketing strategies would include the idea of building a country image that will be implemented by the Central Government, for tourism destination image should be implemented by local governments, while the promotion of tourism products by the private sector or industry .

Marketing strategy will focus on applying a horizontal marketing, among other uses the on-line marketing. Implementing integrated marketing communication, which includes public relations activities through the dissemination of material strong with news value, apply co-marketing, and enhance the role of Vito, – Visit Indonesia Tourism Office. Vito is the offices designated to promote tourism in 10 international cities. In addition, cooperation with the Embassy.

The marketing of tourism products will focus on the thematic products, such as theme on tours to enjoy the spa, diving, golf and so on. Products outside the natural and cultural links, would include religious tourism, green tourism, MICE etc.

The direction and marketing strategies, to be implemented through the main points of marketing programs, would includie: (1) Facilitating consumer shows, direct selling abroad. (2) Familiarization trip for journalists, leaders and celebrities from abroad to Indonesia. (3) Scheme providing economic stimulus. (4) Publication on tourism destination. (5) To encourage tourism activities in the country, domestic tourism. (6) Increase the air accessibility (7) Improve the quality of services, including services at the airport, taxi fleet, Visa on Arrival, and so on.

Outside the strategic plan, the business environment appears to be growing with support: airline business tends to rise in Indonesia, nationally and internationally; positive national economic growth is relatively high; current awareness and activities to improve the quality of human resources will also be widespread, with regard to service quality, security and safety at the front liners.

Assuming the general situation in Indonesia will run more stable and “cool” from the point of security, safety and comfort in 2010-2014, Indonesia tourism will increasingly show its “greatness” that will approach the scale of the potential accumulation of all ASEAN member countries when combined. The Ministry in 2010 will focus development and marketing of 10 major destinations. But Indonesia has 26 airports that could be gateways for foreign tourists.

The role of air accessibility for Indonesia is “crucial”. Encourages on tourism resources for Indonesia can be sourced in two starting points: either the principles of the trade follows the ship, or the ship follows the trade. When the demand of foreign tourists to Bali increases, operators will undoubtedly open the route. Or when airline operator opened a new route to Makassar or Lombok, for example, then the tourism industry must be pro-active use the capacity. So they will not be dominated by transporting workers, but instead come with flying in foreign tourists to visit.

Seat load factor when they are commercially adequate, certainly not make operator going to pull out.

Tourism stakeholders in Indonesia should passionately embrace the trend projection. Of course, particularly among the directly related, ranging from tourism agencies in the region, elements of the tourism industry: hotels, travel agents and tour operators to managers tourist attraction, and the local community.

In terms of domestic tourism, for example, a marketing consultant with the Ministry, MarkPlus campaigning for “horizontal marketing”: that people in the destinations area must play tourism marketing respectively focused on the consumer society in other areas as the target market.

At the macroeconomic level, the Indonesian tourism in year 2008 produced 4.81% of National Production; 4.49% of Gross Domestic Product; 6.81% of national employment; 4.64% of total national wages; 4.25% of total national taxes. (Source BPS, prepared by the Research and Development of the Ministry, 2009).

More Expectations

Although the target set by the Ministry at seven million foreign tourists in 2010, but seen from the tendency of expansion of the aviation fleet, route and frequency of the airlines, it seems the target will be most possibly exceeded. In the field seems to be happening of more synergy as additional capacity, the planned activities with the plan of the Ministry as well as  the industry, so the motion will drive growth in the number of foreign tourists that will get “extra strength”.

Indonesian airline business was “unique”. In the midst of the global airline business by IATA – International Air Transport Association, as a whole is projected to still be at loss of about 5 billion U.S. dollars, in Indonesia during the years 2009 and 2010 has been and will be undergoing improvements. Namely, the entry of a new fleet of aircraft as replacement, and with it, opening regional routes on  short-haul to medium haul. Although rumored that the financial aspects of Indonesian airline operators will continue to face business challenges that do not light.

Referred to the short distance flight that include cities in ASEAN and near Asia, medium range includes the Middle East. Plus more “flag carrier” Garuda Indonesia would begin to fly long haul back to Europe in mid-2010, constitutes the “spearhead” of move to strengthen its image and appeal of Indonesia. In addition there has been a re-start of the global airline KLM (which synergize with Air France) flew directly to Bali ( so, not limited to Jakarta only). Garuda Indonesia in the past ever operated to 14 cities in Europe.

Bali is like “sugar” seems to be back crowded by various “ant” of foreign operators. After all the more certain the plan to build another airport in the north of the island of gods. Now it remains to attract operators to fly to new airports, such as Makassar, Lombok. Meanwhile, the new airport has started in Padang of Sumatra, Minangkabau airport used by the LCC, Low Cost Carrier, as well as full service and scheduled airlines. It is unfortunate development that  new airport in Medan Kualanamu will experience a slowdown.

In the management of airports in Indonesia, there has been lately that “accelerated” efforts went on to improve the quality of service. Realization in  improvement of physical facilities and the hard ware at several airports have been conducted during the year 2009, and looks set to continue into the year 2010. This is an “extra strength” again for the marketing efforts in the field of tourism. In fact, there is real potential “to attract” flight operator, either by opening new routes, and increase capacity aircraft.
Remember, first impression sticks in mind! Visitors  who get bad service at the airport, affecting at least two circumstances. First, a bad experience when they arrive at the airport will overshadow the road for a tour to enjoy the destinations with negative thoughts. Second, there will be impact of “reluctance” to come  back, at least, a negative campaign through words of mouth when the tourists returned to their country.

So human resources development has been made now into one focused program. Director General of  Destination Development, has set a target of number of certification for as many as 10,000 tourism workers (2010) and 6000 (2014). A total of 1150 participants in the debriefing of culture and tourism sector, targeted to “be educated or trained” in 2010 so that its capacity increases, each year will run according to the amount specified later, and eventually as many as 1200 in the year 2014.
By quoting the amounts for the years 2010 and 2014 mentioned above, of course, means that every year there will be certain amounts that would be targeted at 2011, 2012, and 2013.

There will be various aspects of the activities that will support the effectiveness of strategy and marketing tactics to face competition of other countries.

The Ministry of Culture and Tourism, held a National Coordination Meeting in Jakarta on 14-15 Desember. The meeting was attended by leaders from the local Tourism Office throughout Indonesia, elements of the tourism industry and stakeholders.
Let us greet one another: Happy New Year 2010! ===

“Indonesia is producing 40% of pearls in the world. This is a great potential to be developed,” according to Mrs. Herawatie Wirayudha, Chairman of the Association of Mutumanikam (Jewels) Nusantara Indonesia. Well, this is not much we know, is not it? Thus, the collection comprising of bracelets, rings, necklaces, earrings, brooches and other jewelry has been displayed in a large exhibition on 10-13 December 2009 in Hall B JCC, Jakarta.

The exhibition featured a collection of high-quality pearls made by Indonesian craftsmen with an attractive design. Gem-producing areas and the largest pearl in Indonesia is located in  Moluccas and  Lombok islands. This pearl has been exported to the United States, Japan, Geneva, Milan and Zurich.

“High-quality jewelry Mutumanikam has become attraction for tourist to visit Indonesia,” said DR. Sapta Nirwandar, Marketing Director General of Tourism of Republic of Indonesia.

Therefore this jewelry exhibition was held in conjunction with the exhibition of tourism promotion. Tourism Ministry office featured 12 booths of tourism. Performing arts accompany in the area of exhibitions.

According Syamsul Lussa , Tourism Market Development Director, “There are three things that cause foreign tourists to come to a tourist destination which are Accommodation, Transport and Souvenir (Mutumanikam). Hence this is an opportunity for us to support this exhibition. It is expected that this support will increase tourist arrivals. “

Village of Mutumanikam

In this exhibition one would explore the cultural customs of the archipelago. “Our country consists of 33 provinces that have 300 interesting ethnic diversity headdresses, for an example. Head ornaments for girls, for married women would be found in every region and every ethnic. This shows the richness of Indonesian culture, and yet many of our people who do not know about this,” said Mrs. Hatta Rajasa one of the Foundation board member.

The event was organized by Mutumanikam Nusantara Foundation, supported by the Ministry of Culture and Tourism of RI. Mutumanikam Nusantara Foundation is a non-profit foundation; raise the lovers and crafters of jewels. The goal of this foundation is to foster job creation through Mutumanikam  (jewelers) industry to support the welfare of the people. Formed by the First Lady Hj. Ani Yudhoyono, Mutumanikam activities include skill training for craftmen, SMEs, Discussion, Research, Marketing, Exhibition domestically and abroad.

One of the prominent activities of this foundation is Mutumanikam Rural Development, which is equipped with workshops, dormitories artisans, galleries and such complex of café. There are also vegetable and fruit gardens and animal husbandry / fish development by involving local communities. Its location is in the village of Three-Cariu Cibatu near to Bogor city some 60 KM from Jakarta on 1.2 ha land.

The establishment of this Mutumanikam village, to include workshops activities aim at:
a. A training place for craftsmen and designers ;
b. To enhance standard of living and welfare of the craftsmen concurrently employment creation
c. Quality control to include quality of materials and finish products for export and domestic consumption. And to develop tourist areas to help the local community.==

]]> http://traveltourismindonesia.com/?feed=rss2&p=1401 2 http://traveltourismindonesia.com/?p=1392 http://traveltourismindonesia.com/?p=1392#comments Tue, 01 Dec 2009 14:40:34 +0000 arifin http://traveltourismindonesia.com/?p=1392 A General Manager of a tour operator in Jakarta came to the management of the Malaysian Airlines (MAS) and AirAsia in Kuala Lumpur. He essentially

Wisnu Budi S.

said to them: “We want to help fill the seat on your plane”. As is understood, just to Jakarta MAS alone operates 16 times a day. Successful. Budi Wisnu Sulaeman, from Jakarta based  Pacto Tour and Travel, said, since then until now the operator act as “handling agent” to “in-house package tour” which is marketed by both the airlines. And we understand, the full service airlines as well as the LCC, they market packages to the market throughout the world, in addition to Malaysia itself.

He agreed to that such the way of marketing with the pattern “came to airlines operators”, so it should be expanded. Wisnu uses the phrase “force foreign airlines to” sell Indonesian tourism package, with the request  to “Department of Transportation” to do. However, certainly the use of  term “force” is not effective, let alone by government agencies including the Department of Transportation. Business-oriented approach “to fill seats on the plane” would certainly be more “interested” for the airline.
International Airlines who included in their marketing strategy to enter the market target of foreign tourists, commonly create and market tour packages to their destinations. That is the in-house packages that are marketed and sold directly by the airlines concerned, in addition to open sale by theirt appointed agents. One of the requirements would have been if there is “inbound tour operator” who is believed by the airlines to act as a “handling agent” in the destination. If not, then hope for Indonesian tourism will be limited to the agents in the market of foreign tourists who market and sell Indonesian tourism products, for which they themselves already have  handling agents on the destination.
Pacto for example, which according to Wisnu was handling last year some 19,000 foreign tourists tour in Indonesia, also act as handling agent for the products of Garuda Orient Holidays package on destinations Bali. GOH is an “in-house package tour” which is owned and marketed by a subsidiary of Garuda Indonesia.
Garuda Indonesia itself has “in-house packages” that specially on sale in Australia through the GOH, and to other international markets through Garuda Indonesia Holidays (GIH). It appointed handling Agent in every destination.
Business realities
From the reality on the ground, Wisnu, who has been active for decades in the inbound tourism business, acknowledged some weaknesses that need to be overcome to truly encouraging the  growth and expansion of the number of foreign tourists visiting Indonesia. According to him, the Department of Transportation, Department of Tourism, and the elements of the Indonesian tourism industry, should develop some sort of joint motion for the term he used, “forcing” foreign airlines to make Indonesia tour package and sell these packages in their home-base.
In addition, human resources quickly adapted to the needs of reality. Call it a target to increase the number of tourists from Korea, Russia and China, until now the lack of  ‘guide’ is still a problem. So we are in need to educate extensively and intensively for the availability of Korean-speaking guide, Russia, China and others.
The fact the number of inbound operators in Jakarta, counted only about 10 companies. Those operate in Bali, estimated two to three times as many, including the smaller ones.
“It is to be an inbound tour operators that need more capital and expertise far greater than the agents in the business for outbound tour operators, as well as domestic,” so said Wisnu. Before you get a counter part in overseas agents, who will send tourists to destinations in Indonesia to be treated, the agent must promote Indonesia to markets abroad. It may be self efforts, or by being active attending the tourism exhibitions abroad, and taking part in the exhibition and promotion activities conducted or supported by the Ministry of Culture and Tourism. These are preliminary costs relatively expensive.
In addition, the financial and banking system, when talking about this tourism business, Wisnu shows how the need for revitalization policy for the tourism industry in Indonesia “obliged” to use all quotation prices in Rupiah. No foreign currency, either the U.S. dollar or the other!
Wisnu’s calculations show how the Indonesian tourism industry must pass at least twice a currency conversion, both when receiving payments, as well as to make repayment from or to overseas client.
“Ministry of Finance and the Ministry of Tourism should pay attention and to make effective policy,” said Wisnu. The process of acceptance and payment of costs by at least two times the conversion, it is clear we do not make the price competitive. Even compared with the neighboring countries themselves.
In Kuala Lumpur, for example, if the local agent to sell tour packages prices with Indonesian destinations for U.S. $ 150, then the agent benefit ranges from U.S. $ 20. But if they sell tour packages to destinations Thailand, for the same price, then the agent’s profit doubled approximately U.S. $ 40. Very competitive, is not it?
And we understand, except in Bali, as the main components of package holiday accommodation and ground transportation, in Indonesia in general prices are lower than most other destinations in neighboring countries. What make the “deviation in the price structure”? It’s interesting to be reviewed by business circles and government agencies who support the tourism.
Wisnu Budi Sulaeman was just resigned from his position as General Manager of the Pacto Tour and Travel, one of the largest inbound operators in Indonesia. “I was preparing a company myself, will focus on the business MICE – meetings, incentive, convention and exhibition. It will be active effective starting next year, “he said. ===

Director General of Tourism Destination Development, Firmansyah Rahim said three strategic issues facing the macro scale concerning the development of tourism destination, and another  four strategic issues in the micro scale. The issues were to be managed and resolved through the strategy and work program to begin in 2010. “The position of Indonesia’s competitiveness in the 2009 ranking was 81 of 133 countries,” said Director General of Tourism Destination Development in a meeting with Indonesian journalists.
The macro-issues consist of the followings:
1. Competition between destinations in the national level, which includes aspects of human resource excellence, product, etc.
2. Indonesian tourism competitiveness and this includes product management or attractions, infrastructure, human resources, marketing, regulations, etc.
3. Gap in tourism development in Indonesia, namely between the Western region and East region.

The Micro issues include:
1. Security, order and cleanliness of the environment.
2. Capacity of product and service quality.
3. Coordination and development management.
4. Aspects of regional autonomy in the field of tourism, where these aspects include: the position of the role of tourism in regional development; integrated planning and development; quality of human resources in tourism; local attraction in the field of tourism investment and commitment of all stakeholders in the region.
Associated with it, he revealed, among others, Indonesia ranked 81 from 133 countries around the world about the competitiveness of tourism, according to a survey by the World Economic Forum in 2009. Tourism competitiveness index was assessed from three points of regulatory frameworks, infrastructure and business, as well as human resources, culture, and nature.

Three indices were then divided into 14 sub-index.
Firmansyah said, somewhat ahead of Indonesia competitiveness  has been the price in the tourism industry. “But unfortunately we are ranked about 130 for sustainable environment,” he said.
Indonesia is considered as a whole less well than the regulatory framework starting from the rules and policies, environment, security and safety, and hygiene and health. However, about priorities for tourism, Indonesia managed to win 10 major positions.
Related to infrastructure and business, Indonesia occupies a position on 100 from 133 countries in terms of ICT infrastructure readiness.  ”Indonesia also rank in the top 50 in  air transport infrastructure, land transport infrastructure, tourism and transportation infrastructure,” he said.
As for human resources, natural resources, support tourism, and cultural resources, Indonesia’s position is in the bottom 50 of the 133 countries.
Firmansyah argues for Indonesia to improve the ranking would require better  coordination required among all the stakeholders including the active role of the community.
“There are three strategies for tourism destinations that can be developed,” he said. The first focus is to develop a national tourism destination based on the preferences and behavior analysis and market psychographic.  The second focus is to develop a tourism destination based on the potential, characteristics, and features natural resources. And the final focus is to develop a destination by involving the active participation of the community, and provide benefits and sustainability of natural resources in the local tourism activities.
His department was developing a “travel pattern” to encourage increased competitiveness of tourism through the mapping and ordering of resources, potential, diversification, and tourism product differentiation that can be valuable for  tour packages.
“This development includes the circuit, the pattern of travel, tour itinerary, corridors, Stage, path, route, safari, and the pattern of development of new tourist attraction,” said Firmansyah Rahim.

Surprising indeed when quoted Culture and Tourism Minister Jero Wacik report by news agency  ”Antara” says: “Let’s see, in southern Bali hotels are full, traffic jams increasingly felt, increasing drink water demand and the Ngurah Rai airport, already overloaded to accommodate the incoming tourists. Moreover, how if targeted foreign tourists who visit Bali come to reach 10 million by year 2012. ” Another newsstory mentioned, the total foreign tourists visiting Bali as many as 1,756,491 people during the first nine months of 2009. It means estimated 2.3 million visitors this year, 2009. It also means needed fourfold increase in the next two years. Could it be? But the news agency quoted the Minister when speaking in the context

Minister Jero Wacik

of a plan to build a new international airport in the north part of Bali island.

Wacik considered the presence of existing infrastructure in southern Bali like in Badung, Denpasar, Gianyar and Tabanan, are not able to balance the number of tourist arrivals.

For that reason, we must immediately find a way out, namely the need for another international airport so that foreign tourists can also see Bali tourism on north of the island in addition to South of  Bali. But it require the seriousness of government and all components of the Balinese.

Existing hotels in southern Bali, judged by Wacik already saturated and the consumers exceeds the capacity. If these conditions continue without any way out, he was worried south Bali tourism will be destroyed. It is expected if in the next five years the development of new airport in north Bali can materialize it could lift Bali tourism which in turn will improve the welfare of the community
in general.

Ngurah Rai Airport

As for the existing airport, Ngurah Rai, Minister of Culture and Tourism hope not to develop new shopping stores in the area of airport that will be renovated. “If otherwise, it is feared it will add to congestion, ” he said after checking the service conditions of Visa on Arrival (VoA) in
Ngurah Rai International Airport along with the Minister of Law and Human Rights the Minister Patrialis Akbar, last week. Governor of Bali not long ago has launched sharp criticism and complaints related to poor quality service to tourists at the Ngurah Rai airport.

On expansion plan of Ngurah Rai International Airport, Wacik will discuss it with local authorities and PT Angkasa Pura. He hope, the approach taken in renovating the airport do not copy such that of  Changi Airport in Singapore whose status as a transit airport.

“Ngurah Rai International Airport is the destination airport so that if people come to Bali, they wanted to get out the airport as soon as possible in order to quickly change clothes by flip-flops, tee shirts, and shorts for jump to the beach, ” he said.

That means not too many stores should be at the airport. Immigration also be able to provide fast service to foreign tourists.

Now there seems to have improved. One of Danish citizen said he came to start the process Visa on Arrival and it takes about 15 minutes.

According to Minister, immigration tools and systems will be set. If everything is set, the target, when the tourists got off the plane, in 15 minutes they will be already in the taxi. “Conditions like this that we expected and was very good,” said Wacik.

Bali will skyrocket

Foreign tourists visiting Bali recorded by the Central Bureau of Statistics was as many as 1,756,491 people during the first nine months of 2009. Thus, an increase of 13.60 percent over the same period
the previous year which recorded 1,546,266 people.

Of the ten countries supplying the most foreign tourists to Bali, seven countries experienced a significant improvement. Period of the first eight months of 2009, three other countries experienced  a decrease which was of 14.87 percent of Taiwan, Japan 10.56 percent and 4.19 percent of South Korea.

While seven countries comprises of France that increased 39.98 percent, as well as Australia for 39.59 percent, 61.36 percent of China, Malaysia’s 17.13 percent, 10.50 percent of the UK, Germany 1.22 percent and the United States 2.69 percent.

China’s tourists to Bali reached 154,871 people during nine-month period January-September 2009, an increase of 65.12 percent compared to the same period the previous year of 93,793 people. Figures with very high growth can be expected to remain. Even it may “Skyrocket” if there is also the addition of tour operator that will improve the ability to handle the number of potential Chinese tourists
tall.

Until now among the ASEAN member countries, Indonesia was still in lowest level of achievement of the number of tourists visit from China.

Japan remains a potential market, because the Japanese tourists position themselves as the second largest of the ten countries that bring tourists to Bali. Tourists from Japan to Bali as many as 314,281 people in nine month period January-September 2009, or 14.24 percent of the total tourists to Bali.

Trauma has been increasingly fading away since the Bali bombings, and far better image of Indonesia’s security-related matter that controlled the potential threat of terrorist groups, and the Dutch airline KLM to start again direct flights to Bali, will be the driving factors that will draw attention and interest in the tourism industry to re-clustered Bali. Other airlines are not impossible to follow KLM.
Especially if the quality of service at the airport, inside and on outside the area of air-side, can restore “confidence” from foreign airlines.

From Indonesia’s perspective, Garuda Indonesia that will operate again to the Netherlands in the mid-year 2010, is also expected to trigger again the number of visits to Bali. After Amsterdam, of course
Garuda Indonesia will continue to services to cities that offer potentials once served by the national carrier that included: London, Paris, Rome, and so on.

The early stages of flight that will be “re-opening”, can market determined foreign tourists to Bali especially. Name of Bali, in recent years, has become a dream suppressed, because people hold back for a visit. Why? Well, security crisis since the bomb incident, then the economic crisis globally, so our level of competitiveness in many cases is still low.

These projections are, of course limited to the perspective of business approach on the facts and figures that existed until now .===

Focus Activities in 2010 will consist of the followings:

1. Increased quality in tourism attraction through supporting the facilities and
infrastructure assistance and deconcentration.
2. Campaigning for the application of seven conscious elements called Sapta Pesona
at the national and regional level through media campaign.
3. PNPM to support the development of tourist villages.
4. To facilitate investment and tourism investment clinics.
5. Certification application support for labor and tourism business.
6. Development of SMEs in the field of tourism.
7. Formulation of travel pattern for students – Edu-tourism, and special interest tours.
8. Synergic coordination and cross-sector, to cover Public Works, Transportation,
Immigration, DKP, Forestry etc., for the development of tourism destinations
in the region.
9. Strengthening the management of tourism destinations through DMO model –
Destination Management Organization, – in some destinations tourism in the region.
10. Follow-up to the Law No. 10 about tourism.

Tourism Destinations Program

1. Development of tourism attraction, the attraction of cultural tourism,
natural attractions including marine; diving, cruise, small islands and
marine sports, and man-made facilities.
2. Investment and business development, this includes to enhance quality business and industrial areas of tourism, facilitation of tourism investment and strengthening of business or tourism industry network; including the development of travel patterns, corridors, circuit and accessibility of tourism destinations.
3. Development of standardization and quality of tourism services, with
HR competency standard formulation, and business tourism, including
accreditation and certification in tourism.
4. To increase capital support for the Tourism Village Development within the framework of poverty alleviation through tourism.
5. Community empowerment in tourism destination. This will enhance community participation through application of  Seven conscious charm and attractions as well as implementation of codes of ethics of tourism in the tourism destination.
6. Management and regulatory support to the capacity improvement efforts in destination management and destination development administration.
7. Coordinating the cross-sector and support the development of tourism
area. This includes improving the competitiveness of tourism, among others:
improvement of visa services, transportation (air, land and sea),
level of security and safety, and accommodation, including support
development of tourism facilities and infrastructure.

Tourism Destination Strategy

And this is the strategy to be applied to support the  activities mentioned above, namely:
Market attractiveness:
The development of tourism destinations based on preferences and behavior analysis (travel behavior) and the market psychographic (target market) and market pull for:
• Inbound Tourists
• Domestic Tourists
Pushing Products:
Tourism destination development approach will be based on potential, the characteristics and quality resources according to international standard.
Community Empowerment:
Tourism destination development approach by involving the role of active participation and enhance community capacity and providing local benefits and sustainability of resources in tourism activities.
Investment Encouragement:
Approach to development through increased investment in destinations both from
government and private sector for infrastructure projects and business in field of tourism.
Institution and Management:
Approach to tourism destination development through support the institutional management and integration by applying management and the synergistic regulation.

So. Back to the question: Where and how you can actively take part? ===

As an example during the “shooting” in the Village of Bentuyung, Ubud area, Gianyar District, it is impossible for anyone who does not have access to the location to witness the process.

“We have just got a duty to secure the location for the filming. Our officers are always on alert at the scene but could not to watch the movie making process, “he said.

Failure to be able to see, let alone take pictures of “shooting”, an AFP reporter also experienced, who can only be at the farthest distance beyond the isolated location.

Bentuyung village, in Ubud area, has a natural rice field and distinctive buildings of old Balinese architecture. The community also still doing local activities that are unique, as visitors would feel “returned” to the past of Bali.

In one area of rice fields where several local people houses located are then selected to be the main location for the film shooting.

Because security around the site was so tight, residents were given local temporary identity card complete with a special vest. Village residents should wear two ID attributes to pass around the shooting locations.

According to PR Gde Kabid Sugianyar, based on the schedule obtained, Julia Roberts and the entire movie-making support will be in Bali for a month.

They do the whole process of taking pictures in some locations elected in Bali, such as Banjar Terrace, Museum Antonio Blanco, and a photocopy shop in a market.

Film with major star Julia “Pretty Woman” Roberts, has a plot of the story of an American widow (Julia Roberts), who are in search for authenticity after experiencing the events that shook her. From a Western woman who has a modern way of thinking  , finally she sought spiritual authenticity in India.

From this it then becomes the main plot in the second word “EPL”, namely “Pray”. After exploring herself with spirituality, she later arrived in Bali, to find love, which is the third word of “EPL”, namely “Love”.

Indonesia’s Minister of Culture and Tourism Jero Wacik made a visit to shooting location. However, did not meet with the star, but only with producers and
a number of film crews.

Jero Wacik stated his thank that the producer has chosen Bali as a location for such a world-class film-making.

“Automatically it will be a good promotion for Indonesia and Bali, “he said.

Looking ahead, Jero Wacik also expresses his invitation for other producers who want to do shooting in Indonesia, not only in Bali. Beautiful sights much spread in many parts of this country. ===

Indonesia in ASEAN

The visit of foreign tourists to Indonesia in January until September 2009 reached a cumulative 4,619,483 people or 1.07% growth compared to the same period in 2008 which was 4,570,492 people. Certainly the targets 6.5 million tourists for 2009 would be achieved given the usual month of December is always increased more higher than previous months. In contrast the number of passengers on flights during the January-September 2009 from Indonesia to the outside country increased the amount to 6.78 percent compared to 5.7 million the same period the previous year.

What is the ratio between income and the balance of foreign exchange
resulted from the expenditure of foreign tourists to the “loss” of spending by
Indonesia tourists to abroad, by the Secretary General of the Department of Culture and Tourism is described like this: (in million U.S. dollars)
YEAR                 INFLOWS      OUTFLOWS         NET
2004                  4.798                 3507                  1291
2005                  4.522                 3584                  938
2006                  4.448                 4030                  418
2007                  5.346                 4904                  442
2008                  7.374                 5397                  1977
2009 (Q.1)          1422                  1101                  321

The results of foreign exchange from visiting foreign tourists has been based on the calculation made by Bank of Indonesia, and expenses on “outflows” mentioned above was based on processed data from the outbound traveler survey conducted by the Culture and Tourism Department each year.

During the year 2009, the number of cumulative addition of scheduled flights that connect destinations in Indonesia and abroad, which is a source of foreign tourists, has been  relatively small. But still worth grateful for the addition of such opening and the addition of some flight frequency from Malaysia and Singapore and Australia to Java and Bali. In next month December Dutch airline KLM will open a direct flight back to Denpasar, Bali.

The travel agents and tour operators and local government as well as the business community should pay attention on what Mandala Airlines, presently show preparation to fly abroad. It has reported plans to start flying to ASEAN and the flight to Australia next year, and is currently negotiate for the possibility of cooperation with several airlines. Among other it said like Tiger Airways, Whizz (Hungary), and Spirit (U.S.),
and will use Airbus 320 aircraft.

Almost certainly will do, Garuda Indonesia is planning to reopen flight to Amsterdam, Europe, at beginning of half second in 2010.

Business to anticipate the 2010

Compared with movements of tourism in some ASEAN countries for the year 2009, Indonesia’s competitiveness is not only as a matter fact still far behind measured by 14 factors used as measuring internationally. But more than that, from the point of business praxis based on the fact of the number of foreign visitor arrival, has been due to mainly shortage in the field of air transport accessibility.

The situation is reflected by the facts to include the followings: there are 72 bilateral air agreement signed by the government but about 50% of  those are operational; total seat capacity on international flights serving Indonesia a year about 13 million, compared to Singapore 60 million, Malaysia and Thailand 50 million and 40 million respectively.

During the year 2009, there have been dynamic aviation growth driven from Singapore, Malaysia, Thailand, Vietnam, Philippines, and Cambodia. Tourism agencies in each country and the “Travel trade”, looked busy and successful in attracting foreign airlines to operate. In addition to bilaterally aviation development between the countries’ nearest neighbors, also to regional distances that have a great potential on “outbound” foreign namely Japan, China and India. Moreover, those  opened in addition to scheduled flight, also charter flight as an “emergency steps” to overcome the impact of the crisis: the crisis global economy, the virus H1N1, changes in the pattern of long haul travel to medium and short haul.

There’s another advantage. The tendency has been by opening flights to the routes from abroad – foreign tourists markets, directly to destinations in the region – provincial areas. So, they not only limited to the main entrance capital.

One example among dozens, we refer to: Tiger Airways to start return flights four times weekly on Singapore-Krabi with Airbus 320, and opening new routes Singapore-Hat Yai three times a week. Krabi and Hat Yai are provincial cities far from the capital city of Bangkok.
Start-up airline called Happy Air, began flights once week on Phuket-Hat Yai, and the same airline too opened Hat Yai-Phuket and Langkawi. actually since May. Another Firefly start daily flights between Kuala Lumpur and Phuket. And soon will launch flights on Kuala Lumpur-Hat Yai. Langkawai is a province far from the capital Kuala Lumpur.

From this perspective it is practically impossible that number of foreign visitors to Indonesia would reach 10 million per year, considering the capacity of total number of flight would remain 13 million seats a year.

During international traditional peak season in July, August and December, in several national and foreign airlines used to add ‘extra-flight’, so it is not charter flight, but generally just to bring tourists from Indonesia to travel as “outbound traveler”. Almost neither otherwise.

Plus some other facts, symptoms of reluctance from foreign airlines as well as the national carrier flight operations to operate regional or international flights to Indonesia, does not change for at least the last 10 years.

This exposes us to one of the challenges of entering the year 2010 and onwards. Diplomacy of the government to overseas, plus an initiative of the governments in destination areas, with a mix of movement of the “Travel trade people”, and so on-needed dynamic efforts in order to be able to attract more foreign airlines operating to Indonesia. Yes, like it or not, it is necessary to follow suit. Without it, I think we will be “so – just this “.===

Then, you must still remember the letter of the Governor of Bali that “furious” about bad service at the airport in Denpasar? It turned out later, DG Marketing Tourism Sapta Nirwandar (in photo, center) was entrusted to chair a full meeting of all ranks in the airport Ngurah Rai Denpasar to make a follow-up to the letter the governor. So, the session was led neutrally.

In another meeting occasion in Jakarta, I myself reveals one comparison, in Thailand and the Philippines where the immigration applied some tactical policies to “show support from immigration in
tourism. ” In Thailand, for example, during a political crisis that impacted the interest of foreign tourists to visit, the immigration stimulate foreign tourists by allowing them out of the airport for half-day tour, for the passengers on transit. Philippine immigration office give free visas for citizens from China, who posses a visitor’s visa to the U.S. and Japan, and for the citizens of China who proves its business activities in the Philippines would employ more than 10 workers.

Thus, the marketing expert Hermawan Kertajaya (in photo, right) subsequently concluded, the immigration agency in this world of competition need to treat tourists as a “customer”.===