Issues related to destinations dev

Businesses need to huddle.

Director General of Tourism Destination Development, Firmansyah Rahim said three strategic issues facing the macro scale concerning the development of tourism destination, and another  four strategic issues in the micro scale. The issues were to be managed and resolved through the strategy and work program to begin in 2010. “The position of Indonesia’s competitiveness in the 2009 ranking was 81 of 133 countries,” said Director General of Tourism Destination Development in a meeting with Indonesian journalists.
The macro-issues consist of the followings:
1. Competition between destinations in the national level, which includes aspects of human resource excellence, product, etc.
2. Indonesian tourism competitiveness and this includes product management or attractions, infrastructure, human resources, marketing, regulations, etc.
3. Gap in tourism development in Indonesia, namely between the Western region and East region.

The Micro issues include:
1. Security, order and cleanliness of the environment.
2. Capacity of product and service quality.
3. Coordination and development management.
4. Aspects of regional autonomy in the field of tourism, where these aspects include: the position of the role of tourism in regional development; integrated planning and development; quality of human resources in tourism; local attraction in the field of tourism investment and commitment of all stakeholders in the region.
Associated with it, he revealed, among others, Indonesia ranked 81 from 133 countries around the world about the competitiveness of tourism, according to a survey by the World Economic Forum in 2009. Tourism competitiveness index was assessed from three points of regulatory frameworks, infrastructure and business, as well as human resources, culture, and nature.

Three indices were then divided into 14 sub-index.
Firmansyah said, somewhat ahead of Indonesia competitiveness  has been the price in the tourism industry. “But unfortunately we are ranked about 130 for sustainable environment,” he said.
Indonesia is considered as a whole less well than the regulatory framework starting from the rules and policies, environment, security and safety, and hygiene and health. However, about priorities for tourism, Indonesia managed to win 10 major positions.
Related to infrastructure and business, Indonesia occupies a position on 100 from 133 countries in terms of ICT infrastructure readiness.  ”Indonesia also rank in the top 50 in  air transport infrastructure, land transport infrastructure, tourism and transportation infrastructure,” he said.
As for human resources, natural resources, support tourism, and cultural resources, Indonesia’s position is in the bottom 50 of the 133 countries.
Firmansyah argues for Indonesia to improve the ranking would require better  coordination required among all the stakeholders including the active role of the community.
“There are three strategies for tourism destinations that can be developed,” he said. The first focus is to develop a national tourism destination based on the preferences and behavior analysis and market psychographic.  The second focus is to develop a tourism destination based on the potential, characteristics, and features natural resources. And the final focus is to develop a destination by involving the active participation of the community, and provide benefits and sustainability of natural resources in the local tourism activities.
His department was developing a “travel pattern” to encourage increased competitiveness of tourism through the mapping and ordering of resources, potential, diversification, and tourism product differentiation that can be valuable for  tour packages.
“This development includes the circuit, the pattern of travel, tour itinerary, corridors, Stage, path, route, safari, and the pattern of development of new tourist attraction,” said Firmansyah Rahim.

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